Apple TV App
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New Apple TV App

Apple recently announced a new Apple TV app available in over 100 countries.  The new app provides access to shows and movies from Apple TV channels, iTunes and over a hundred video apps.  The wide release illustrates Apple’s commitment to video content, says Gaurav Mohindra.

The app will consolidate other viewing channels into one place to make it easier to access your paid subscriptions.  In the US, Apple TV channels include HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX, Tastemade and new services.  Apple indicated that additional channels will be added on an ongoing basis around the world.

Apple further announced a family sharing plan which permits up to six family members to share subscriptions to Apple TV using their Apple ID authentications.  The app will provide solutions for viewers to watch content online, and to download content for offline viewing.  Apple will also provide a large catalog of 4k high resolution titles for viewing.

Viewers will have curated selections as viewing options based on the previous viewing habits.  There is also a dedicated Kids section for selected titles popular with children.  A dedicated Sports section will make it easier to follow your favorite team.  Having segmented sections makes it easier for viewers to identify and select the programming they seek, in an easy manner, says Gaurav Mohindra.

The new Apple TV app is available for iPhone, iPad and Apple TV customers.  The compatible operating systems are iOS 12.3 and tvOS 12.3.  Apple indicated that the app will be available for Mac later this year.

The Apple TV app will also be available on 2019 Samsung smart TVs and some 2018 Samsung smart Tvs.  

The new Apple TV app was announced in March at Apple’s big company event in March, 2019.  Since then they have been releasing new details around the content providers and compatible devices.  The new release shows Apple’s commitment to capture a larger share of the home entertainment market.  Apple’s new streaming service is definitely a competitor others such as Netflix, Amazon Prime, YouTube, and Hulu. 

Gaurav Mohindra: Apple also announced an AirPlay2 which will provide an improved streaming capability to view content on existing devices such as TVs.  Samsung is providing the capability immediately, with Vizio, LG, and Sony to provide the feature later in the year.

The layout of the app seems familiar to other Apple UXs.  The familiarity is a plus for users as they will find it easier to navigate the app to find the content they seek.  We are excited for this launch, and look forward to testing the service soon.

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