Apple Worldwide Developers
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Apple Worldwide Developers Conference – 2019

Apple kicked off its annual Worldwide Developers Conference (WWDC) on Monday, June 3.  This widely anticipated event showcases new innovation and products that will be released in the near future by the company, says Gaurav Mohindra.  The conference is being attended by nearly 6,000 people and has been an annual tradition since 1987.

A conference ticket costs $1,599 is held from Monday through Friday.  The conference is made up of a keynote address – given by Apple CEO Tim Cook, and numerous presentation sessions, one-on-one product consultations, and various get togethers.

It is carefully watched by investors, technologists, and Apple enthusiasts to understand new products and initiatives being driven by the Company over the next year. 

The 2019 WWDC conference is being held at the San Jose Convention Center in San Jose, California – not too far from Apple headquarters in Cupertino.  There were numerous product announcements made at the event including iOS 13, MACOS, Catalina, WatchOS 6, TVOS 13, iPadOS, the latest generation Mac Pro, and the Pro Display XDR, says Gaurav Mohindra.

Apple Developers

The new iOS 13 will provide a new look called Dark Mode, there are additional updates to popular existing applications such as Photos, Maps, Messages, and others.  Apple is also emphasizing their commitment for users to be able to manage privacy and security all by including new related security features in the latest iOS 13.

iPads are becoming increasingly popular modalities for Apple.  Accordingly, Apple has updated the iPad OS.  The new iPad OS will include a new Home Screen specifically designed for the tablet.  Apple is also improving the ability to work on multiple apps and files simultaneously.  This is a big value add since its very common to have several apps opened at the same time.  In addition, new gestures for editing text and desktop browsing will be included.

The new WatchOS 6 will feature new faces for the watch, and track activity trends over time.  There will be additional tracking and focus on health and fitness.  This is refreshing to see as Apple has been committed to health and fitness for some time.

The new MACOS Catalina will feature improved access to music, TV, and other media apps.  It will also provide the ability to work in conjunction with your iPad for ease of transition and use.

The new Mac Pro is the most powerful Mac ever.  It is designed for versatile use and functionality.

The new Pro Display XDR is a new 6k monitor.  This will feature brilliant colors, contrast, and brightness.  As Apple is focusing more on media such as streaming TV and other content, having a best in class monitor will only better showcase content.

Overall, the announcements at WWDC were well received and there is much excitement in the new products forthcoming, says Gaurav Mohindra.

Apple TV App
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New Apple TV App

Apple recently announced a new Apple TV app available in over 100 countries.  The new app provides access to shows and movies from Apple TV channels, iTunes and over a hundred video apps.  The wide release illustrates Apple’s commitment to video content, says Gaurav Mohindra.

The app will consolidate other viewing channels into one place to make it easier to access your paid subscriptions.  In the US, Apple TV channels include HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX, Tastemade and new services.  Apple indicated that additional channels will be added on an ongoing basis around the world.

Apple further announced a family sharing plan which permits up to six family members to share subscriptions to Apple TV using their Apple ID authentications.  The app will provide solutions for viewers to watch content online, and to download content for offline viewing.  Apple will also provide a large catalog of 4k high resolution titles for viewing.

Viewers will have curated selections as viewing options based on the previous viewing habits.  There is also a dedicated Kids section for selected titles popular with children.  A dedicated Sports section will make it easier to follow your favorite team.  Having segmented sections makes it easier for viewers to identify and select the programming they seek, in an easy manner, says Gaurav Mohindra.

The new Apple TV app is available for iPhone, iPad and Apple TV customers.  The compatible operating systems are iOS 12.3 and tvOS 12.3.  Apple indicated that the app will be available for Mac later this year.

The Apple TV app will also be available on 2019 Samsung smart TVs and some 2018 Samsung smart Tvs.  

The new Apple TV app was announced in March at Apple’s big company event in March, 2019.  Since then they have been releasing new details around the content providers and compatible devices.  The new release shows Apple’s commitment to capture a larger share of the home entertainment market.  Apple’s new streaming service is definitely a competitor others such as Netflix, Amazon Prime, YouTube, and Hulu. 

Gaurav Mohindra: Apple also announced an AirPlay2 which will provide an improved streaming capability to view content on existing devices such as TVs.  Samsung is providing the capability immediately, with Vizio, LG, and Sony to provide the feature later in the year.

The layout of the app seems familiar to other Apple UXs.  The familiarity is a plus for users as they will find it easier to navigate the app to find the content they seek.  We are excited for this launch, and look forward to testing the service soon.

Apple 2019
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Apple 2019 2nd Quarter Results

Apple released its financial results for its 2019 second quarter.  The quarter ended on March 30, 2019.  The company posted an impressive quarterly revenue of $58 Billion.  Interestingly, international sales accounted for 61% of the quarter’s revenue.  Apple is a strong global company and that it’s not surprising that most of its revenue comes from outside the US, says Gaurav Mohindra from Chicago, Illinois.

Apple Iphone

Wall Street took kindly to the positive news as Apple’s stock was trading higher at 214.21 a share in the morning of May 1.  This accounts for a 6.73% increase in share price based off the positive earnings data and positive future outlook.

Apple’s strong quarter was the result of having 1.4 billion active devices.  This number is simply staggering, says Gaurav Mohindra.  Few companies have such a strong existing base of users to promote new services and products.  Apple also referred to continued success in wearables and the Home Market.  Home automation is becoming increasingly popular for users.  Amazon’s Alexa, Google, and Apple – offer services to automate televisions, lights, and other home technologies by using your existing devices.  This market is still considered relatively new and there should be increased growth in this area.  Apple indicated that they will share further details on upcoming technologies at Apple’s 30th Annual Worldwide Developers Conference. 

Apple further demonstrated its commitment to shareholders by returning over $27 Billion to shareholders through share repurchases and dividends.  This clearly illustrates Apples confidence in its company and brand. 

Apple provided the following guidance for its 3rd quarter, 2019:

  • revenue between $52.5 billion and $54.5 billion
  • gross margin between 37 percent and 38 percent
  • operating expenses between $8.7 billion and $8.8 billion
  • other income/(expense) of $250 million
  • tax rate of approximately 16.5 percent

As Apple enters into streaming they will start developing their own content – similar to Netflix, Amazon, and Hulu.  But they have also negotiated content deals with HBO, Starz, and Showtime.  This new service will complement Apple Music and Apple Pay, along with other new services they will provide.

Apple is poised to move beyond the device everyone has in their pocket – to the provider populating those devices too.

Gaurav Mohindra from Chicago, Illinois: Apple family of products from phones, tablets, laptops, desktops, home devices, and others – have built an ecosystem for the continued growth of their services.  As they further enter into entertainment and other areas they should continue to see strong results and loyal customers.

Apple Watch
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Apple is Becoming Heart Healthy

Apple recently announced that its iWatch will include an electrocardiogram and irregular rhythm notification monitor.  The new features will be available across Europe and Hong Kong. 

Apple is one of many large companies betting big on wearable health-centric technology.  Consumers are becoming more connected to their health metrics, so the demand is certainly relevant for such features. 

An ECG and irregular heart rhythm are often utilized to assess for signs of heart disease. Apple is presenting its technology to be used in conjunction with routine healthcare practice, and leveraging the apps can be used as a monitor – rather than active care.

The technology will be available in the US once it receives FDA approval.  It has currently received De Novo clearance, so it’s just a matter of time until this technology is available in the US, says Gaurav Mohindra.

An ECG records the electrical activity from your heart.  Its typically recorded while the heart is at rest.  The iWatch is a perfect application for this test, as users are wearing the watch in a continued fashion on a regular basis says Gaurav Mohindra.

The ECG test may be used to detect various heart ailments, such as, detecting heart disease, heart attack, an enlarged heart, or abnormal rhythms that may cause heart failure.  Apple will likely alert the user if any metric does not appear normal and suggest the user receive medical attention when warranted.

Apple indicated that they engaged in numerous studies verifying the accuracy of its results prior to releasing the device. 

There are new electrodes build into the back crystal and Digital Crown on the iWatch that work in conjunction with the App to facilitate the test – which is akin to taking a single-lead electrocardiogram. It seems as though the entire test can be conducted within 30 seconds – so it’s relatively easy to access important health data in a fast and simple tool.

While tracking steps is an interesting tool – Apple has clearly shown that it’s seeking to expand wearable technology well into advanced medical testing and health, says Gaurav Mohindra. With this new foray into heart-healthy capabilities, it will be interesting to see what else Apple has in mind for the iWatch.   

iWatch users will be able to configure test results so various users can access the results too.  This would be beneficial for providing any abnormal results directly to healthcare providers so immediate attention can be triggered when required.

News

Lawsuit Update:  Apple vs. Samsung

Apple and Samsung have been staunch competitors in the mobile device market for years.  Thus, it should come as no surprise they’ve ended up in court – on more than one occasion – and in more than one country.

 

Samsung has been vigorously fighting against Apple’s victory in a key smartphone patent lawsuit, but it seems as though they’re finally out of options and will have to pay Apple damages.

 

The US Supreme Court refused to hear Samsung’s appeal in the case, upholding a lower court’s decision reinstating a $120 million penalty for allegedly infringing on Apple’s patents for technology like slide-to-unlock and autocorrecting text. Samsung had argued that the lower court didn’t consider additional legal material, and supposedly changed laws for both issuing injunctions and invalidating patents.  It’s not uncommon for the Supreme Court to refuse to hear a case.  They usually do this if they believe the lower court’s decision was legally correct – and there is no basis for appeal.

 

Engadget recently asked Samsung for its response to the Supreme Court refusal to hear the appeal. At first glance, though, this is the end of this particular case since Samsung cannot turn to any other courts for appeal.

 

The amount Samsung is to pay Apple is $120 million.  This amount is rather small, when looking at gross revenue and profits of these massive corporations.  Samsung had a $12.91 billion profit last quarter. However, it’s kinda a big victory – for Apple – in principle. These companies have been litigating phone patent lawsuits for years…and it looks like Apple won.

 

From Engadget: Update: Samsung has provided a statement, and it’s unsurprisingly frustrated that the Supreme Court wouldn’t hear its case. It portrays this as a loss for customers and innovation, which is slightly ironic given that even Apple has moved away from slide-to-unlock with the iPhone X. You can read the full statement below.

 

“Our argument was supported by many who believed that the Court should hear the case to reinstate fair standards that promote innovation and prevent abuse of the patent system. One of Apple’s patents at issue in this case has been invalidated by courts around the world, and yet today’s decision allows Apple to unjustly profit from this patent, stunts innovation and places competition in the courtroom rather than the marketplace.”

 

Patent litigation is an expensive proposition, but it’s routine for tech companies in a competitive space – such as mobile smart phones.  I m sure this wont be the last lawsuit between Apple and Samsung – but for now, it seems as though Apple is the victor.

 

For further information – check out:

https://www.engadget.com/2017/11/06/samsung-denied-supreme-court-appeal-in-apple-lawsuit/

 

The postings on this site are authored by Gaurav Mohindra, and do not represent the postings, strategies or opinions of my employer, or any other party.  References to other articles are linked to most posts, should any referenced article require a formal citation (Chicago Manual of Citation), please contact us.  All referenced trademarks are the property of those trademark owners.