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Uber’s New Tools for Drivers

Uber’s growth trajectory is impressive. Within ten years the company has become a transportation behemoth and has disrupted industries along the way, says Gaurav Mohindra. One of the reasons Uber became so successful is because it created a livelihood for many people as drivers. Uber needs its drivers. And Uber knows how dependent it is on its drivers. Accordingly, it comes as no surprise that Uber recently announced the pilot launch of new tools for its drivers.

The new tools center around key areas drivers have asked for improvement, says Gaurav Mohindra. By Uber announcing this new release of pilot tools – they are clearly demonstrating their commitment to their drivers. The new tools are accessible through the driver’s app.

1) Simulated Trip: this new tool was developed to provide drivers the experience of picking up the passenger to dropping them off at their destination – so the driver can appreciate the entire route experience prior to accepting the ride.

2) Top Opportunities: Uber drivers know that certain times to drive are more lucrative than others. There are numerous factors that impact the differences. The new feature, Top Opportunities lets drivers know the best opportunities to maximize their value. This feature will empower drivers to better understand when they can generate the most revenue from their trips.

3) Auto Accept: this feature permits drivers to accept a trip they typically would – without the hassle of having to actively accept the trip. It is designed to help drivers not miss desirable trips, says Gaurav Mohindra.

4) Extra Long Trip Notifications: This notification will help drivers appreciate when they are about to embark upon a longer trip. Longer trips are typically those over an hour. By providing the driver with this information up front, the driver has the ability to accept (or deny) the trip offer with the appreciation of knowing the length of time of the trip.

5) Trip Cancellations Framework: This feature set permits drivers to convey when a cancellation is appropriate – too many passengers or another cancellable event. The cancellation would be remitted to the passengers as well.

Uber has indicated that it will pilot these features for some time and welcomes driver feedback on these features, as well as others, so they can continue to develop more tools and features to assist their drivers. The new Uber features will be deployed as a pilot at first and based on driver feedback it will be determined if they will continue as permanent platform features.

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Uber – New Features

On May 15, 2019, Uber announced a set of new features that will roll out to their customers, says Gaurav MohindraIt has been an exciting time for Uber, especially in light of their recent IPO which has attracted new investors and Wall Street.  Uber has been in the news with recent acquisitions of ride-sharing companies and also with their entry into new markets – such as Uber Eats and Uber Freight.  It’s refreshing to see them add new features to their core ride sharing offering in the US.

In announcing the new features, Uber conveyed that the new services are specifically for Uber Black and Uber Black SUV – which happen to be part of the very first services they ever offered.  The new features stem from existing luxury service users who requested additional features and improvements.

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The new features include the following: 

  • Quiet Mode: with the tap of a button, you will be able to enjoy the silence with regards to no radio or small talk.
  • Help with Luggage: you can preemptively let your driver know that you will require assistance with your luggage and bags.  This feature can be ideal for travel bound users or shopping bags.
  • Temperature Control: convey a temperature preference to your driver prior to embarking on your ride.
  • Extended Pickup Period:  users will be afforded additional time to get into their car to start their ride.  Currently, Uber tries to encourage riders to enter the vehicles in an efficient manner to minimize delays and maximize driver efficiency.  Thus, this is beneficial for users knowing in advance they may require additional time.
  • Premium Support: users will have the ability to access phone support when needed.  This can help assist with unique or special requests.  
  • Professionalism: users may request a driver who carries a commercial/professional license.
  • Consistent Vehicle Quality: users may have preferences on vehicle types, color, interior styles, and can leverage their unique preferences on a regular basis.

These new features and enhancements will be rolled out in dozens of US cities within a relatively short period of time.  Uber users will be pleased to see their requests and feedback have been translated into these features and enhancements, says Gaurav Mohindra.  This is a good example of a company taking a look at its core customer group – and ensuring they are meeting their needs. 

Uber making the customer a priority is a great example of a customer-centric company that values its core asset – customers.

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Uber Expands Its Presence in The Middle East

Uber recently announced that it is acquiring ride-hailing company Careem.  Careem is an established company that operates in 15 countries and 120 cities in the Middle East.  This acquisition illustrates Uber’s approach to grow internationally and in new markets, says Gaurav Mohindra.

Uber announced the acquisition through a press release on March 26, 2019.  The transaction is expected to close in early 2020 subject to appropriate regulatory approvals.  Uber is acquiring Careem for $3.1 Billion.  The payment consists of $1.7 Billion in convertible notes and $1.4 Billion in cash.  Careem was founded in 2012 and quickly saw success as the ride-hailing economy expanded across the region.

It is anticipated that Careem will continue to use its brand and name in the region.  It is not unusual for acquired companies to become wholly-owned subsidiaries.  Careem is a recognized brand in its market and can continue to leverage the goodwill it has built over the years, says Gaurav Mohindra from Chicago, Illinois.  Careem CEO and co-founder, Mudassir Sheikha, will continue to lead Careem’s business.

It is not surprising that Uber entered into this transaction.  Uber is poised for an IPO soon and is continuing to expand its services offerings globally.  It would take Uber considerable time, effort, and cost to organically capture new regions.  When a company, such as Uber, seeks to grow quickly – acquisition is an attractive option.  In addition, Uber is a well-funded company and their access to capital provides acquisition as a good growth strategy.

Careem’s service offerings include mobility, delivery, and payments.  Their regional breadth ranges from Morocco to Pakistan, and major markets include Egypt, Jordan, Pakistan, Saudi Arabia, and the UAE. 

Uber’s presence in the region will expand the digital services Careem currently offers. 

Uber was founded in 2010, and its upcoming IPO is eagerly anticipated.  Uber’s growth over the past 9 years is simply amazing.  Uber has conducted over 10 billion trips since the company was founded, and has simply changed the way people move. 

It’s exciting to see Uber grow into new markets and provide new service offerings.  As Uber continues to grow, it would be anticipated that other acquisition similar to this one will take place.  Uber may continue to acquire regional players to expand their presence in new markets, but also acquire companies having new services than they currently offer.  As Uber’s infrastructure continues to improve, consumers will yield the benefit of having a seamless experience.

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Uber Launches Uber Freight in Europe

Uber announced the launch of Uber Freight in Europe today highlighting its entry into the 3rdlargest marketplace for global logistics.  This news reinforces Uber’s commitment into the trucking market, which it entered in the US market over 2 years ago.

“Uber provides transparency and a much-needed level playing field in global logistics”, says Gaurav Mohindra, an attorney working with emerging technologies.  “Currently, there are vast inefficiencies within the marketplace resulting in empty transit which impacts bottom lines and timelines.”

Ubers foray into Europe further illustrates its commitment for global reach.  Having successfully expanded it rideshare and private car business into new territories, it’s refreshing to see the company capitalize and expand its international footprint.

Last week, Uber competitor Lyft received much attention with its IPO on the NASDAQ stock exchange. Post IPO, Lyft had a valuation of around $24 billion USD.  “Lyft’s IPO and value creation clearly shows the interest the market has for emerging technologies.  Uber is widely considered the leader in this space and there is anticipated support for their IPO as well”, continued Gaurav Mohindra.

From Uber’s press release, they state that Uber Freight is transforming the trucking industry by enabling carriers and their drivers to push a button and book a load at an upfront price instead of wasting hours or even days negotiating their work on the phone. Uber’s global experience of rapidly building and optimizing transportation networks unlocks value for everyone involved.  Similar to Uber, Lyft also provides an expanded business offering asides from its personal ride sharing service.  Lyft business includes healthcare and corporate solutions as well.  “Seeing Uber’s success in the freight logistics marketplace, one can assume the Lyft will expand its reach in this marketplace as well”, says Gaurav Mohindra.

According to the American Trucking Association, trucks move around 71% freight by weight in the US.  US Trucking accounts for nearly $738.9 Billion in revenue, over 10 billion tons of freight were transported in 2016, and roughly 11 million people were employed in trucking related activity in 2015. With such a large marketplace, it’s not surprising that mobility companies are positioning to capture this market.  Like other industries, it will be interesting to see how traditional trucking and logistics companies position themselves to compete with the new market entrants.

With the new market entrants, carriers and shippers are likely the ones to gain most as they can maximize their value with the emerging technologies.  It will be interesting to see how this unfolds over time.

Originally Posted:
https://www.allperfectstories.com/uber-launches-uber-freight-in-europe/

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