On May 15, 2019, Uber announced a set of new features that will roll out to their customers, says Gaurav Mohindra. It has been an exciting time for Uber, especially in light of their recent IPO which has attracted new investors and Wall Street. Uber has been in the news with recent acquisitions of ride-sharing companies and also with their entry into new markets – such as Uber Eats and Uber Freight. It’s refreshing to see them add new features to their core ride sharing offering in the US.
In announcing the new features, Uber conveyed that the new services are specifically for Uber Black and Uber Black SUV – which happen to be part of the very first services they ever offered. The new features stem from existing luxury service users who requested additional features and improvements.
The new features include the following:
- Quiet Mode: with the tap of a button, you will be able to enjoy the silence with regards to no radio or small talk.
- Help with Luggage: you can preemptively let your driver know that you will require assistance with your luggage and bags. This feature can be ideal for travel bound users or shopping bags.
- Temperature Control: convey a temperature preference to your driver prior to embarking on your ride.
- Extended Pickup Period: users will be afforded additional time to get into their car to start their ride. Currently, Uber tries to encourage riders to enter the vehicles in an efficient manner to minimize delays and maximize driver efficiency. Thus, this is beneficial for users knowing in advance they may require additional time.
- Premium Support: users will have the ability to access phone support when needed. This can help assist with unique or special requests.
- Professionalism: users may request a driver who carries a commercial/professional license.
- Consistent Vehicle Quality: users may have preferences on vehicle types, color, interior styles, and can leverage their unique preferences on a regular basis.
These new features and enhancements will be rolled out in dozens of US cities within a relatively short period of time. Uber users will be pleased to see their requests and feedback have been translated into these features and enhancements, says Gaurav Mohindra. This is a good example of a company taking a look at its core customer group – and ensuring they are meeting their needs.
Uber making the customer a priority is a great example of a customer-centric company that values its core asset – customers.