Uber has been proactively promoting new safety features throughout their platform to provide additional security and protection for users and drivers. Recently they started raising safety awareness with college campuses as students return to school this fall, says Gaurav Mohindra.
Uber has been encouraging users to verify their drivers and cars, including car make and model and license plates prior to getting into the vehicle. In addition, they encourage users to verify the driver’s photos.
Uber is providing additional alerts and banners to remind users to verify their cars and drivers prior to embarking on their rides. These new safety measures show Uber’s commitment to providing a safe, trusted, and secure experience for its users, says Gaurav Mohindra.
Uber has seen rapid growth over the past few years, and it’s expected to continue seeing consistent growth as it enters into new markets and provides new service offerings. Uber is now available in over 65 countries, and in over 600 cities. Their presence is worldwide. Safety is a measure that is important in each market and territory that it operates in. Roughly, there are over 14 million trips conducted through the Uber platform per day. Reports indicated that over 10 Billion trips have been completed thus far. All of these metrics reflected worldwide usages.
Reports indicate that Uber’s market share in the United States is nearly 2/3s of the market – (or roughly 67%). Along with such wide adoption and usage Uber is seeing significant revenue growth. In 2018, Uber revenue was $11.3 billion. That is a significant increase from the previous year. Having such large revenue, provides Uber the resources to focus and improve on core features – such as safety. One of Uber’s earliest features was to provide the model and type, and driver details to users prior to a ride starting. There are nearly 4 million Uber drivers throughout the world, and its Uber’s focus to provide a safe platform for users and drivers.
Raising awareness with Colleges provides reinforcement to users to apply best practices and the tips on how to use the App for built-in safety features. These reinforcement techniques are important, as they serve as passive reminders for users. Passive reminders help users remember the tips if they ever need to apply them. Uber is routinely providing new safety techniques and tips to users, and provides notices throughout the App and via email.